Finally, we took the decision to more aggressively and directly develop the North American market. The key to this decision was, that Ric Bloch has decided to join the PBT group. Ric was already involved with Photobook Technology in the early days. He brings into the company long time experience of print finishing technology. Ric has now formed Photobook Technology USA and took on the task to gradually develop nationwide sales and service. With the upcoming PRINT in Chicago there will be an excellent opportunity to establish direct contacts with new and existing customers. The first objective however is to provide good service to our US customers. For this, the European PBT has committed their support also with German technicians in this start up period.